Setting up your YouTube channel on a budget is not as hard as it sounds. You need the right software and the right mindset.
YouTube Channel On A Budget
It’s time to take charge and create your content marketing strategy with these digital marketing tools for YouTube.
Getting your channel up and running on YouTube can be a daunting task. You can use many tools to set up your channel, but you need to make sure that you have the right software for the job.
1. Software:
- YouTube Studio is a free video editor. It has some basic features like adding text, trimming clips, cropping videos, and adding filters. However, it lacks advanced features like color correction and audio mixing.
- Adobe Premiere Pro CC is a professional video editor that costs around $20.99 per month. It has all the necessary features to create high-quality content on YouTube, including audio mixing and color correction.
- Final Cut Pro X is an alternative to Adobe Premiere Pro CC, which costs less than half of what Adobe charges at around $300 per year
2. Start with a low-cost camera and microphone:
There is no requirement for expensive tools to make videos on YouTube. If you have an iPhone or Android device, you can use those cameras and microphones to shoot videos and record audio. The most crucial factor is that your camera should record HD video at 60 frames per second (fps) or higher. It will ensure that your videos will look good when uploaded to YouTube.
3. Lighting:
The best lighting is always free. Natural lighting is what it’s called. However, you will need essential lighting if you can’t film during the day or if your location isn’t well lit.
YouTube’s standard lighting setup includes a ring and two fill lights. You can purchase the entire structure for $200.
4. Take advantage of the videos that you have
Edit long-form videos and make several smaller videos. For social media, shorter videos are best. A teaser can be created for the entire video or a portion of it. Preplanning your video projects can help you maximize your budget. One good shot of a crucial process may end up being used in many videos. To reduce setup time, think about how you can shoot multiple videos in one day. Before you record, ensure that your game plan is complete. It will pay off long-term if you spend more time pre-production.
5. Focus on SEO
YouTube is the second-largest search engine globally, coming second to their parent company Google. YouTube uploads more than 300 videos per minute to its platform. It means that the platform will prioritize channels that have the best SEO. In addition, YouTube offers several free keyword search tools that can help you rank higher in the algorithm. An example of an SEO tool is the public. It shows you essential keywords that people are searching for in your industry.
SEO is a skill that takes practice but can be learned. You can always check the performance statistics for each video to see which SEO strategy brings in more subscribers.
6. Create new Thumbnails for every video
A few newbies believe that thumbnails do not directly affect their channel’s performance in the search engine. Therefore, they don’t think it is necessary for a video on the first-page search results. These newbies are unaware that just like descriptions, thumbnails can significantly increase your video click-through rate. The thumbnail is what persuades viewers to click on your video.
7. Use A Call-To-Action at the end of every video
Although it may sound silly, if you don’t ask your viewers to do something, they might not respond. As a result, you can lose your YouTube channel growth no matter how good your content is, even if it’s the first result in the YouTube search engine.
Although your video might contain all the information viewers need, there’s a good chance they won’t remember to subscribe or thumbs up to your channel. Of course, you could ask your viewers to ‘like’ and subscribe to your video if they liked it. After creating a fantastic video, it shouldn’t be difficult to ask your viewers for a favor.
Create a Playlist To Organize Channel
The best way to make your channel successful is to keep your subscribers engaged. The downside to creating more videos is that it can be difficult for viewers to navigate your channel. So organize your videos into neat playlists your audience can easily navigate.
